Let's write your success story.
By championing diverse subjects and perspectives — from genre fiction to memoirs to business guides — we want to help your work enrich the lives of readers everywhere. Books Forward’s cutting-edge author publicity and book marketing campaigns have set industry standards and trends. These are a few examples of our successful campaigns.
Revitalizing a Six-Book Indie Series with Strategic Marketing
Promoting an ongoing, independently published series—especially one with a five-book backlist—is no small feat. Mel Harrison’s “Alex Boyd” spy series, however, proves that with good storytelling
Driving Sales and Visibility with Amazon and Facebook Ads
Julie McGue‘s debut memoir, Twice a Daughter: A Search for Identity, Family, and Belonging, tells the powerful story of her journey as an adoptee navigating closed
Building a New York Times Bestseller
When Andrew Maraniss debuted his nonfiction Strong Inside, the true story of Perry Wallace, the first African American basketball player in the SEC, he partnered with Books Forward
Evolving “Thought Leaders” into “Industry Authorities”
The term “thought leadership” has become passé, and we’re always helping our clients stay ahead of cultural shifts and connect deeply with their target audiences in
Amplifying an Audiobook’s Success
Kevin Moore published his first horror/paranormal novel Book of Souls with our sister company Books Fluent, and we knew we had a secret weapon in his promotional arsenal: his
Harnessing Niche Audiences for Book Launch Success
Anne Abel’s debut memoir, Mattie, Milo, and Me, tells a heartfelt story of healing thanks to the bond between humans and rescue dogs. To make this
Breaking Boundaries for Interactive Online Storytelling: DevilsGame
Michael Wolk’s DevilsGame wasn’t a book – it was an innovative cyber fiction experience that merged immersive storytelling with elements of online scavenger hunts and augmented reality
Designing a Themed Influencer Tour for Post-Launch Success
The book industry often emphasizes the importance of pre-launch buzz, but tenacious debut author Christina Bacilieri’s novel The Last Refuge proved that a creative, well-timed post-launch campaign can
Cornering Local Market of Book’s Setting
Typically, local media focuses on authors who reside locally. But when Colorado author Ann Lowry released her Wisconsin-set novel, The Blue Trunk, we knew its
Building Momentum for a Trilogy’s Second Act
When Noah Lemelson‘s second fantasy book in his The Slickdust Trilogy was set to release, we had an exciting opportunity: expanding on the solid foundation laid by book one to
Utilizing a Tech CEO’s Career to Promote Her Debut Fiction
Lois Melbourne’s journey from tech CEO to debut author is a testament to how professional experience can enhance an author’s promotional campaign, including in fiction!
Winning Major Media After Carefully Building Momentum
Suzette Mullen’s memoir, The Only Way Through is Out, captures a unique and deeply personal journey of coming out later in life. Our campaign strategically aimed
Reaching New Audiences With Guest Articles
We love helping authors think outside of the box — or rather, outside of the book — when it comes to promotion. While book reviews and interviews are essential, guest articles are
Identifying Military History Enthusiasts to Create “Must Read” Buzz
When Charles Lachman, Inside Edition’s executive producer, released Codename Nemo, he didn’t just want to reach any readers – he wanted to connect with the dedicated community of
Scoring Major Media One Year Post-Publication
We love to challenge the misconception that (major) media coverage is achievable only within the first few months of publication. One year after the release of Dr.
Turning a Dynamic Publicity Partnership Into Collaborative Success
When Bridey Thelen-Heidel released her memoir, Bright Eyes, she approached her campaign with the determination of a true go-getter. Bridey’s campaign is an excellent example of what we
Reigniting literary acclaim for pioneering LGBTQ+ author
Who says you can only publish the same book once? In the right circumstances, re-releasing a book (or a collection) with fresh updates – a
Maximizing TikTok Momentum to Land Major Publishing Deal
Thomas R. Weaver had already used his entrepreneurial startup savvy to begin creating buzz for his indie-published sci-fi technothriller Artificial Wisdom in the U.K. before
Building an Indie Bestseller into a Traditional Book Deal
Since 2015, we’ve had the pleasure of working with historical thriller author Samuel Marquis, and our partnership has spanned 12 books and counting. For his
Boosting Online Reviews with NetGalley
To get Ana Lal Din’s indie YA fantasy debut Descent of the Drowned in front of an engaged YA audience, we knew online reviews would
Establishing a Brand via Creative Promotions
Poetry for children can be a niche market, and a few famous names dominate (we’re looking at you, Shel Silverstein and Dr. Seuss). But Brett
Helping a Genre Publisher Find a Mainstream Audience
As one of the most respected Christian publishers in the industry, Tyndale’s authors have traditionally found success among Christian booksellers and readers (also called the
Helping A Debut Author Build Her Brand
When Lori Rader-Day joined our Books Forward family in 2014, we knew she was one of a kind. Her debut mystery novel The Black Hour
Debuting a New Publishing Company
What started as a monthly reading series in Manhattan’s Upper East Side in 2014 had evolved into a fully-fledged publishing press by 2018, and we
Finding Big Advantages in Small Towns
Big cities like New York and L.A. get plenty of literary attention, but did you know that setting your book in a smaller city–especially one
Hosting an Unusual Launch for Expanded Opportunities
When setting up a launch event, the most obvious choices are local indie bookstores – and they should be prioritized and celebrated. But also thinking
Networking with Indie Booksellers for Long-Lasting Success
Author and renowned work addiction expert Dr. Bryan E. Robinson partnered with Books Forward for the launch of Daily Writing Resilience (January 2018). His book
Using “Out-of-the-Box” Creativity for Big Debut Win
It’s crucial for debut authors to make personal connections with their target audience to build buzz for that first release. Historical novelist Jeffrey Stayton wanted
Hitting the Southern California Indie Bestseller List
When Kristen Kittscher launched her second middle-grade mystery, The Tiara on the Terrace, our team had terrific fun working on out-of-the-box promotions! First, Books Forward
Building New Leads Helps Debut Find International Audience
Holocaust survivor Laureen Nussbaum’s riveting account of her family’s escape–thanks to the intervention of a brave, little-known German official named Hans Calmeyer–deserved as wide an
Successfully Pivoting from Traditional to Indie-Publishing
LS Hawker is the USA Today bestselling author of the thriller novels The Drowning Game, Body and Bone and The End of the Road, all
Helping an International Author Connect with a U.S. Audience
When New Zealand author Christopher Parker came to us with his debut novel The Lighthouse, we felt we had discovered something truly special, and we
Leveraging Current News to an Author’s Advantage
Immigration issues made headlines on every news station in the months surrounding the release of Chaithanya Sohan’s America Deconstructed, a collection of personal stories from
Boosting a Business through Book Promotion
A book can do so much more than launch your literary career; it can boost your business as well! The Books Forward team was thrilled
Designing a Unique Mailing to Win Big Media
Media outlets receive dozens of books on a weekly — sometimes daily — basis. We knew we had to make our media mailing for Ann Stampler’s
Selling Out an Initial Print Run
Named a Best Indie Book of the Year in 2018, A Year of Living Kindly was an immediate darling of national media and reviewers, earning a
Building a New York Times-bestselling author brand
When we were first introduced to J. Elle, we knew we had someone really, really special on our hands. Our communications began when she was
Organizing the World’s Longest Book Tour
A book tour can be a great way to make a splash, and when you’re working with an author as great as Jenny Milchman —
Creating an International Bestseller
The book market is crowded with memoirs every year. But when Books Forward first encountered Barbara Donsky’s incredible true story of her mother’s disappearance, we
Driving Sales and Visibility with Amazon and Facebook Ads
Julie McGue‘s debut memoir, Twice a Daughter: A Search for Identity, Family, and Belonging, tells the powerful story of her journey as an adoptee navigating closed
Building a New York Times Bestseller
When Andrew Maraniss debuted his nonfiction Strong Inside, the true story of Perry Wallace, the first African American basketball player in the SEC, he partnered with Books Forward
Amplifying an Audiobook’s Success
Kevin Moore published his first horror/paranormal novel Book of Souls with our sister company Books Fluent, and we knew we had a secret weapon in his promotional arsenal: his
Harnessing Niche Audiences for Book Launch Success
Anne Abel’s debut memoir, Mattie, Milo, and Me, tells a heartfelt story of healing thanks to the bond between humans and rescue dogs. To make this
Turning a Dynamic Publicity Partnership Into Collaborative Success
When Bridey Thelen-Heidel released her memoir, Bright Eyes, she approached her campaign with the determination of a true go-getter. Bridey’s campaign is an excellent example of what we
Maximizing TikTok Momentum to Land Major Publishing Deal
Thomas R. Weaver had already used his entrepreneurial startup savvy to begin creating buzz for his indie-published sci-fi technothriller Artificial Wisdom in the U.K. before
Building an Indie Bestseller into a Traditional Book Deal
Since 2015, we’ve had the pleasure of working with historical thriller author Samuel Marquis, and our partnership has spanned 12 books and counting. For his
Hitting the Southern California Indie Bestseller List
When Kristen Kittscher launched her second middle-grade mystery, The Tiara on the Terrace, our team had terrific fun working on out-of-the-box promotions! First, Books Forward
Selling Out an Initial Print Run
Named a Best Indie Book of the Year in 2018, A Year of Living Kindly was an immediate darling of national media and reviewers, earning a
Creating an International Bestseller
The book market is crowded with memoirs every year. But when Books Forward first encountered Barbara Donsky’s incredible true story of her mother’s disappearance, we
Evolving “Thought Leaders” into “Industry Authorities”
The term “thought leadership” has become passé, and we’re always helping our clients stay ahead of cultural shifts and connect deeply with their target audiences in
Utilizing a Tech CEO’s Career to Promote Her Debut Fiction
Lois Melbourne’s journey from tech CEO to debut author is a testament to how professional experience can enhance an author’s promotional campaign, including in fiction!
Helping A Debut Author Build Her Brand
When Lori Rader-Day joined our Books Forward family in 2014, we knew she was one of a kind. Her debut mystery novel The Black Hour
Debuting a New Publishing Company
What started as a monthly reading series in Manhattan’s Upper East Side in 2014 had evolved into a fully-fledged publishing press by 2018, and we
Networking with Indie Booksellers for Long-Lasting Success
Author and renowned work addiction expert Dr. Bryan E. Robinson partnered with Books Forward for the launch of Daily Writing Resilience (January 2018). His book
Using “Out-of-the-Box” Creativity for Big Debut Win
It’s crucial for debut authors to make personal connections with their target audience to build buzz for that first release. Historical novelist Jeffrey Stayton wanted
Successfully Pivoting from Traditional to Indie-Publishing
LS Hawker is the USA Today bestselling author of the thriller novels The Drowning Game, Body and Bone and The End of the Road, all
Leveraging Current News to an Author’s Advantage
Immigration issues made headlines on every news station in the months surrounding the release of Chaithanya Sohan’s America Deconstructed, a collection of personal stories from
Boosting a Business through Book Promotion
A book can do so much more than launch your literary career; it can boost your business as well! The Books Forward team was thrilled
Building a New York Times-bestselling author brand
When we were first introduced to J. Elle, we knew we had someone really, really special on our hands. Our communications began when she was
Organizing the World’s Longest Book Tour
A book tour can be a great way to make a splash, and when you’re working with an author as great as Jenny Milchman —
Revitalizing a Six-Book Indie Series with Strategic Marketing
Promoting an ongoing, independently published series—especially one with a five-book backlist—is no small feat. Mel Harrison’s “Alex Boyd” spy series, however, proves that with good storytelling
Designing a Themed Influencer Tour for Post-Launch Success
The book industry often emphasizes the importance of pre-launch buzz, but tenacious debut author Christina Bacilieri’s novel The Last Refuge proved that a creative, well-timed post-launch campaign can
Cornering Local Market of Book’s Setting
Typically, local media focuses on authors who reside locally. But when Colorado author Ann Lowry released her Wisconsin-set novel, The Blue Trunk, we knew its
Building Momentum for a Trilogy’s Second Act
When Noah Lemelson‘s second fantasy book in his The Slickdust Trilogy was set to release, we had an exciting opportunity: expanding on the solid foundation laid by book one to
Winning Major Media After Carefully Building Momentum
Suzette Mullen’s memoir, The Only Way Through is Out, captures a unique and deeply personal journey of coming out later in life. Our campaign strategically aimed
Reaching New Audiences With Guest Articles
We love helping authors think outside of the box — or rather, outside of the book — when it comes to promotion. While book reviews and interviews are essential, guest articles are
Identifying Military History Enthusiasts to Create “Must Read” Buzz
When Charles Lachman, Inside Edition’s executive producer, released Codename Nemo, he didn’t just want to reach any readers – he wanted to connect with the dedicated community of
Scoring Major Media One Year Post-Publication
We love to challenge the misconception that (major) media coverage is achievable only within the first few months of publication. One year after the release of Dr.
Boosting Online Reviews with NetGalley
To get Ana Lal Din’s indie YA fantasy debut Descent of the Drowned in front of an engaged YA audience, we knew online reviews would
Helping a Genre Publisher Find a Mainstream Audience
As one of the most respected Christian publishers in the industry, Tyndale’s authors have traditionally found success among Christian booksellers and readers (also called the
Finding Big Advantages in Small Towns
Big cities like New York and L.A. get plenty of literary attention, but did you know that setting your book in a smaller city–especially one
Building New Leads Helps Debut Find International Audience
Holocaust survivor Laureen Nussbaum’s riveting account of her family’s escape–thanks to the intervention of a brave, little-known German official named Hans Calmeyer–deserved as wide an
Helping an International Author Connect with a U.S. Audience
When New Zealand author Christopher Parker came to us with his debut novel The Lighthouse, we felt we had discovered something truly special, and we
Breaking Boundaries for Interactive Online Storytelling: DevilsGame
Michael Wolk’s DevilsGame wasn’t a book – it was an innovative cyber fiction experience that merged immersive storytelling with elements of online scavenger hunts and augmented reality
Reigniting literary acclaim for pioneering LGBTQ+ author
Who says you can only publish the same book once? In the right circumstances, re-releasing a book (or a collection) with fresh updates – a
Establishing a Brand via Creative Promotions
Poetry for children can be a niche market, and a few famous names dominate (we’re looking at you, Shel Silverstein and Dr. Seuss). But Brett
Hosting an Unusual Launch for Expanded Opportunities
When setting up a launch event, the most obvious choices are local indie bookstores – and they should be prioritized and celebrated. But also thinking
Designing a Unique Mailing to Win Big Media
Media outlets receive dozens of books on a weekly — sometimes daily — basis. We knew we had to make our media mailing for Ann Stampler’s
